Morpha ("we", "our", or "us") is an AI-powered hairstyle try-on application available on iOS. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using Morpha, you agree to the practices described here.
If you have any questions, contact us at help.morpha.app@outlook.com.
When you sign in with Apple, we receive your name and email address as provided by Apple. You may choose to hide your email, in which case Apple provides a relay address.
To personalise style recommendations, we ask you to provide information about yourself during onboarding. This may include:
Some of these attributes may be inferred automatically via AI face scan during onboarding. The face scan is optional and can be skipped.
When you perform a hair try-on, you select a photo from your library or take one with your camera. That photo is transmitted securely to our AI processing provider (see Section 4) and is not permanently stored on our servers. The AI-generated result image is stored in your personal gallery.
If you grant notification permission, we store your device push token to notify you when a try-on result is ready.
We may collect basic technical information such as device type and app version to operate and improve the service. We do not use third-party analytics services.
We do not sell your personal information to third parties.
Morpha relies on the following third-party services to operate. By using Morpha, you acknowledge that your data is shared with these providers as described.
| Service | Purpose | Data Shared |
|---|---|---|
| Cloud infrastructure provider | Secure data storage, authentication, file hosting | Profile data, try-on records, generated images, authentication sessions |
| AI processing provider | Face analysis (onboarding) and hairstyle try-on generation | User photos, hairstyle reference images |
| Push notification provider | Delivering push notifications to your device | Device push token, notification payload |
| Apple | Sign-In, App Store distribution | Name, email (via Apple Sign-In) |
AI processing and your photos: When you perform a hair try-on or face scan, your photo is transmitted to our AI processing provider. That provider may use inputs to improve their models under their own data usage policies. We do not control their data practices and encourage you to review the privacy policies of the AI services we use.
Morpha requests access to your camera and photo library for the sole purpose of enabling the hair try-on feature.
You can revoke camera and photo permissions at any time in your device Settings.
Try-on results are synthetic composite images created by AI. They are stored in your personal Morpha gallery and accessible via signed URLs that expire after 7 days. After expiry, you will need to regenerate the try-on to view it again.
You can delete individual results at any time from the My Looks tab. Deleted images are removed from both our database and file storage.
| Data | Location | Retention |
|---|---|---|
| Profile attributes | Our secure servers | Until account deletion |
| Try-on records | Our secure servers | Until individually deleted or account deleted |
| Generated try-on images | Our secure servers | Until individually deleted or account deleted; image links expire after 7 days |
| Authentication sessions | Your device (local storage) | Until app uninstall or sign-out |
| Selected photos | Your device (local storage) | Until deleted by you |
In the My Looks tab, tap the menu on any result and select Delete. This permanently removes the record and the image file from our servers.
In Settings, tap Delete Account. This permanently deletes all your try-on images, try-on records, and profile data from our servers and signs you out. This action cannot be undone.
You may also contact us at help.morpha.app@outlook.com to request deletion of any remaining data associated with your account.
Account deletion removes your profile and try-on data. A minimal authentication record may be retained for fraud prevention and security purposes.
With your permission, Morpha sends you a push notification when your hair try-on result is ready. We do not send marketing or promotional push notifications.
You can disable notifications at any time in your device Settings under Notifications → Morpha. Your notification identifier is stored in your profile and is removed when you delete your account.
Morpha is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
Depending on your jurisdiction, you may have rights including:
To exercise any of these rights, email us at help.morpha.app@outlook.com.
We take reasonable measures to protect your data, including:
No method of transmission over the internet is completely secure. We cannot guarantee absolute security, but we continuously work to protect your information.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top. For material changes, we will notify you via the app or email. Continued use of Morpha after changes are posted constitutes your acceptance of the revised policy.
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: help.morpha.app@outlook.com